Marketing

Marketing in the Algorithmic Age: Artificial Intelligence, Digital Platforms and Paths to Sustainable Consumption at the XIV SINGEP

Leaders:

• Leonardo Vils – Postgraduate Program in Project Management and Postgraduate Program in Administration at Universidade Nove de Julho (UNINOVE)
• André Torres Urdan – Postgraduate Program in Administration at Universidade Nove de Julho (UNINOVE)
• Eduardo Mesquita – School of Advertising and Marketing ESPM – SP
• Christian Gomes-e-Souza Munaier – Monterrey Institute of Technology and Higher Education (ITESM), Mexico

The convergence of Generative Artificial Intelligence, digital platforms, and the creative economy is reshaping the boundaries of contemporary marketing, posing unprecedented challenges to consumer autonomy, data privacy, and trust-building in markets. In alignment with the central theme of the XIV SINGEP 2026, “Technologies, Innovation, and People for Sustainable Societies”, we invite researchers in the field of Marketing to submit papers that investigate how these technological transformations can be guided toward fostering more ethical, transparent, and sustainable consumer relationships.

The research agenda we propose encompasses six emerging thematic axes: (1) the impacts of Generative AI on marketing strategies and consumer behavior; (2) the effects of algorithms on consumer autonomy, vulnerability, and well-being, including phenomena such as algorithmic overdependence and digital nudging; (3) ethical dilemmas related to privacy, data surveillance, and the personalization–privacy paradox; (4) the reconfiguration of markets through digital platforms, influencer marketing, and the creative economy; (5) new dynamics of sustainable consumption, brand activism, and cultural diversity in marketing; and (6) methodological innovations reshaping research in the field, such as the use of synthetic data, language analysis, and advances in empirical approaches.

We seek studies that connect these themes with the centrality of people in building sustainable societies and encourage submissions that explore these challenges through diverse policy and organizational perspectives, particularly those committed to responsible innovation.

We invite the academic community to engage in this discussion, fostering the exchange of ideas that connect technology, innovation, and people in the pursuit of marketing that is both scientifically rigorous and socially relevant for building sustainable societies.

Submissions in the Marketing track of the XIV SINGEP may address, but are not limited to, the following themes:

1. Marketing, Digital Transformation and Artificial Intelligence.
2. Marketing Analytics.
3. Neuroscientific Techniques Applied to Marketing
4. Marketing Teaching and Research.
5. Consumer Behavior.
6. Marketing Communication
7. Marketing Channels
8. Services Marketing
9. Strategic Brand Management
10. Scientific research in marketing and impact on society: contributions to the achievement of the Sustainable Development Goals

Submit your article and contribute to the advancement of Marketing at the intersection of theory and practice!